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Seneca
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NABEEL
ALAMGIR


The secret
to success is: outwork everyone else.

Nabeel Alamgir, 2022 AD

Seneca

Nabeel wears the Modena Shirt in white

From busboy to CMO to pioneering voice for the restaurant industry. The CEO and co-founder of Lunchbox shares his journey from poverty in Bangladesh and washing dishes at Bareburger to saving the restaurant industry with Kieran Luke, COO of Lunchbox.

All words by Nabeel Alamgir in conversation Kieran Luke and Seneca.

Seneca

Kieran (left) wears the Vanta Pant in pinstripe, Nabeel (right) wears the Vanta Pant in olive seersucker

Seneca

Kieran (left) wears the Vanta Pant in pinstripe, Nabeel (right) wears the Forma Jacket in olive seersucker

I grew up in Bangladesh, dirt poor. At 17 I was like, I do not want to be f***ing poor anymore.

Seneca

Nabeel wears the Seneca sweatshirt in black and Vanta Pant in glenplaid

I watched Scarface and I was like, this is... I can do this.

The only people that say money isn't going to solve your problem are people who have money.
Seneca

My mom won the lottery to move to the US.

She was working in Dunkin' Donuts, Dad was driving a cab. And cab drivers, you get robbed once a week on average. So it was just... the worst. It was really rough, that's what I grew up in.
Seneca


I've never had less than two jobs at the same time.
If I don't have a job, I'll break something just so I can fix it.

I walked into my first Bareburger in 2009 for a job. Ugly people in the back, pretty people in the front, more tips that way. So I was a busboy, which means just show up, clean the table, and go back home. I started putting my hand up to do all the things no one else wanted to do. The dirty work. Graphic design? I’ll do it. We need a website. I’ll figure it out. That art on the wall, I made it 7 years ago.
They didn't know what to do with me. Not hot enough to be a server. But I’m unignorable because I'm constantly just doing things. From busboy to graphic designer, marketing manager, marketing director to CMO. It was like, no one's doing it? I'll do it.
Seneca

Nabeel wears the Seneca sweatshirt in white and Vanta Pant in glenplaid

Seneca

Nabeel wears the Modena Shirt in white

Working with Kieran has allowed me to be more of myself.

As a CEO or leader, you have to be a lot of things to a lot of people. As an entrepreneur you have to play a lot of roles. You have to be HR, you have to be Mom, you have to be Dad, you have to be everything. And you forget at the end of the night to be yourself. What did you do today that was you? That you enjoyed? With Kieran, it fits like one of your shirts, it just works.

I cannot ever do what he does. The other person's so good at their domain. Because if they're not good, then that's where there's tension. I'm never doing any of the stuff Kieran is doing because he can do it in a minute, and I get to do the things I’m good at.

At Lunchbox, I want to save the 100,000 restaurants that we were not able to save during the pandemic.

When I see the restaurant industry, I see an industry that is not able to survive because of margins, because of money. So one of our core values is we have to make money for our restaurants. I'm sorry if that sounds taboo. I feel a huge responsibility to be a voice for space. And what a beautiful job that that gets to keep me and my family out of the place that we came from. It's just a wonderful, cyclical relationship.

“If you’re going through hell,
keep going.”
Winston Churchill

Seneca

The reality of what we're doing is we are doing the impossible, and we're suspending reality and belief to do something magical. There's no other way to do it. It's a lot of hours. It's a lot of work. It's a lot of employees, a lot of growth. It's a lot of churn. It's a lot of bad, lot of good, a lot of ups, a lot of downs. And that's just a single day. It's supposed to be hard. It's supposed to be intense. You have to find the magic in it.
Seneca
Outwork
everyone else.
That's it.
Nabeel Alamgir, 2022 AD

Measurements. All garments are hand-measured for accuracy.


It may be helpful to compare these product measurements to a similar garment you already own. To do this, place the garment on a flat surface and take all measurements from the outside.


Modena Shirt

  • S
  • M
  • L
  • XL
  • Chest
  • 40"
  • 42"
  • 45"
  • 47"
  • Back Length
  • 28"
  • 28"
  • 28 1/2"
  • 28 1/2"
  • Sleeve Length
  • 24"
  • 24 1/2"
  • 26"
  • 26 1/2"
  • Shoulder Width
  • 17 1/4"
  • 17 3/4"
  • 18 1/2"
  • 19"

Lumen Shirt

  • S
  • M
  • L
  • XL
  • Chest
  • 39"
  • 41"
  • 44"
  • 46"
  • Back Length
  • 28 3/4"
  • 29 1/4"
  • 30"
  • 30 1/2"
  • Sleeve Length
  • 24 3/4"
  • 25 1/4"
  • 26 1/2"
  • 27"
  • Shoulder Width
  • 17 1/2"
  • 18"
  • 18 1/2"
  • 19"

Forma Jacket 2

  • S
  • M
  • L
  • XL
  • Chest
  • 36 1/2"
  • 38 1/2"
  • 41 1/2"
  • 43 1/2"
  • Back Length
  • 28 1/2"
  • 29"
  • 29 3/4"
  • 31 1/4"
  • Sleeve Length
  • 24"
  • 24 1/2"
  • 25"
  • 25 1/2"
  • Shoulder Width
  • 17 1/4"
  • 18"
  • 19"
  • 19 3/4"

Terra Jacket

  • S
  • M
  • L
  • XL
  • Chest
  • 40"
  • 42"
  • 45"
  • 47"
  • Back Length
  • 28"
  • 28 1/2"
  • 29 1/4"
  • 29 3/4"
  • Sleeve Length
  • 25"
  • 25 1/2"
  • 26"
  • 26 1/2"
  • Shoulder Width
  • 18"
  • 18 1/2"
  • 19 1/4"
  • 20"

Vanta Pant

  • S
  • M
  • L
  • XL
  • Waist
  • 29 1/2"
  • 31 1/2"
  • 34 1/2"
  • 36 1/2"
  • Outseam
  • 37 1/2"
  • 38"
  • 39 1/2"
  • 40"
  • Inseam
  • 29 1/2"
  • 29 1/2"
  • 30 1/2"
  • 30 1/2"
  • Hem Opening
  • 12"
  • 12 1/2"
  • 13 1/4"
  • 13 3/4"

Cortina Longsleeve Knit

  • S
  • M
  • L
  • XL
  • Chest
  • 41"
  • 43"
  • 46"
  • 48"
  • Back Length
  • 25 1/2"
  • 26 1/2"
  • 27"
  • 27"
  • Sleeve Length
  • 23 1/2"
  • 24 1/2"
  • 25"
  • 26"
  • Shoulder Width
  • 18 1/4"
  • 18 3/4"
  • 19 1/2"
  • 20"
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